A boutique consultancy for premium brands.
Building culture & community around premium brands with the ambition to use marketing as a force for good.
London // New York
twin is small yet perfectly formed, which is how we like it.
In contrast to the commoditisation offered by most media and creative agencies, we believe senior clients deserve thoughtful and professional expertise from individuals who are specifically skilled in their sector and audience.
From twin’s inception we’ve worked incredibly closely with the world’s most reputable brand – global marketing icon, Rolex. Our ongoing relationship with the brand and depth of understanding of their business, makes for infallible strategy, flawless execution, and excellent value, every time.
Committed to keeping our list small – therefore retaining the closeness of our client relationships – we’re nonetheless ready to extend our offering to a select number of premium brands who hope to benefit from the same kind of relationship we enjoy with our existing clients.
Our Expertise //
Brand & Audience Strategy
With decades of experience in the complex make-up of premium brands, we understand the careful balance of mystique and accessibility. We help clients understand premium audiences and map them against their unique values.
Values, Diversity & Impact
We specialise in understanding how premium brands connect to culture and have seen first-hand that brands who communicate shared values, diversity and inclusion achieve better results.
We create ideas and craft executions that befit a premium brand and are aligned to premium audiences. Creating content across channels and platforms, we work with only a handful of boutique production partners (no mainstream production factories) to create content that elevates and innovates, while also being cost effective.
Our expert team is well-versed in global measurement, from qualitative to quantitative. We’ve developed a proprietary audience tool which creates a common currency across markets and channels, allowing us to measure balance, reach and ROI of our marketing efforts.
Program Commissioning & Content Distribution
We’re working to bridge the gap between the entertainment industry and brands, which means getting our brands’ stories behind paywalls. We have experience briefing, commissioning and distributing full-length documentary content, securing premium placements and marketing packages.
Having launched new products, entered new markets and marketed feature length films, we have a wealth of experience working with the world’s most iconic brands and understand Media with Manners in a modern media landscape. We plan, buy (with a third-party partner) and report on global media activations, and we buy all media channels.
We have extensive experience in developing global and local social media strategy, including those in China. We are involved in the creation and curation of editorial content calendars, influencer management, paid amplification and social content production.
We are working with our brands to create hybrid experiences in the space between physical and virtual. Using technology to deliver brand experiences equal to the promise of the brands they represent.
Our people +
A lot of agencies promise a bespoke approach but fail to deliver on it. At twin, bespoke is fundamental not only to our vision, but also to the way we work. We’ll never subject our clients to a changeable accounts team; they’ll always benefit from Charlotte and the core team’s expertise and commitment.
Advisory board //
Delivering first class strategy, creative and partnerships means we sometimes need to call on experts beyond our core team. Our Advisory Board has been thoughtfully selected, with everyone in it working actively at the forefront of their field, offering added-value insight, access and expertise to our clients.